Professional Keratin Straightening Treatment for damaged hair, powered by ALFAPARF MILANO’s innovation. Enriched with Keratin, Argan Oil, and Amino Acids, it repairs and smooths the hair while delivering long-lasting straightening results. With Plex Rebuilder Technology, hair becomes stronger, healthier, and more resistant, with up to -87% less breakage***. Protects against heat up to 230°C (446°F). Lasts up to 12 weeks.

How to use

1. Wash hair with a clarifying shampoo and towel-dry. 2. Apply the treatment evenly section by section. Leave on for the indicated time. 3. Rinse lightly, then blow-dry. 4. Seal the treatment with a flat iron at 210–230°C.

Key benefits

• Professional straightening results up to 12 weeks
• Enriched with Keratin, Argan Oil, and Amino Acids
• Plex Rebuilder Technology for stronger, healthier hair
• Up to -87% hair breakage***
• Heat protection up to 230°C

We process and ship all orders all week, with the exception of Fridays. Our shipping timeline is 3–5 working days from order confirmation. You will receive an SMS from the shipping company with the COD amount and the courier will contact you when the order is ready to be delivered to you. Please note that you can only cancel within 24 hours from ordering.

In regards to the nature of our products, especially all Skin and Hair Care Products cannot be returned once received and opened. Returns are only valid when the reason of return is any of the below: Receiving wrong item, Defective item, Used item. To be eligible for a return,your item must be unused, unopened and in the same condition that you received it. It must also be in the original packaging. To complete your return, we require a receipt or proof of purchase.