Professional Keratin Straightening Treatment for all hair types, developed with the expertise of ALFAPARF MILANO. Enriched with Keratin, Wheat Protein*, and Linseed Oil, it delivers exceptionally disciplined, smoother, and frizz-free hair. Thanks to the Lamination Effect, hair looks visibly brighter, silkier, stronger, and up to 2x more manageable**. Protects against heat during ironing up to 230°C (446°F). Provides professional straightening results that last up to 12 weeks.

How to use

1. Wash hair with a clarifying shampoo and towel-dry. 2. Apply treatment evenly, section by section. Leave on for the indicated time. 3. Rinse lightly, then blow-dry. 4. Pass a flat iron at 210–230°C to seal the treatment.

Key benefits

• Smooth, silky, frizz-free hair for up to 12 weeks
• Enriched with Keratin, Wheat Protein*, and Linseed Oil
• Lamination Effect: visibly brighter and shinier hair
• 2x more manageable hair**
• Heat protection up to 230°C

We process and ship all orders all week, with the exception of Fridays. Our shipping timeline is 3–5 working days from order confirmation. You will receive an SMS from the shipping company with the COD amount and the courier will contact you when the order is ready to be delivered to you. Please note that you can only cancel within 24 hours from ordering.

In regards to the nature of our products, especially all Skin and Hair Care Products cannot be returned once received and opened. Returns are only valid when the reason of return is any of the below: Receiving wrong item, Defective item, Used item. To be eligible for a return,your item must be unused, unopened and in the same condition that you received it. It must also be in the original packaging. To complete your return, we require a receipt or proof of purchase.